Here, I’m going to tell you about digital marketing related stuff starting from it’s basic understanding to career aspects of digital marketing.
Nowadays, almost every services and products are being promoted online, one cannot stop from being web market as people prefer more online sources purchasing rather than going to the mall or shopping center.
What is digital marketing?
It refers to the advertising of services or products to persuade the customers through the use of different channels such as social media, search engines, websites, and email.
Digital marketing is one of the most prominent and exciting careers nowadays. As we all know businesses have been trying to put a considerable amount of time and effort into building their online presence to acquire clients.
Requirements to be a digital marketer:
To be an expert or to start a career in digital marketing one doesn’t need to attend college or university, as it can be learned through both the paid and free methods. There are many free digital marketing courses available online, you can also learn it on your own
The best way to learn digital marketing is by applying what you learn and then learn from what you apply. The loop of learn-apply-learn is the best way to learn digital marketing. Because, every day there is a new trend, a new algorithm or a new update floating in the market and one can never be sure of what to expect.
If you are from Indore India, then there are a lot of offline institutes and classes which teach digital marketing courses at very affordable fees.
Also, there are many Digital marketing companies in Indore which have many openings for internships as well as paid jobs.
The best and in my opinion the only way to understand and learn digital marketing is by getting hands-on experience. The more you start applying and using the theories in real life, the more you get to know it.
The various sources like Websites, Blogs, YouTube and online learning sites are more than enough sources to become a digital marketer.
Some skills like;
Writing: Great content presentation through storytelling works best.
Design: Good design sense have an added advantage.
The digital world is facing such a boom that there is a shortage of good marketers in the industry and also being focused that every organization wants to be the best industry in their field. Hence, most of the industries are looking for skilled marketers rather than certified ones.
Types of digital marketing:
Search engine optimization (SEO)
SEO is the process of optimizing the web pages to make them reach a high position in the search result of Google or other search engines. In other words, it simply focuses on improving the ranking in an organic way (Free). SEO has two different types:
On-page SEO
The ranking of your website partly decided by this factor. These are things that you can influence on your website. These factors include technical aspects and content-related aspects, like the structure of your website or the quality of the copy on your website.
Off-page SEO
These factors include links from other websites, social media attention, and other marketing activities outside your own website. This off-page SEO could be a little difficult to do. The most important of these off-page factors is the number and quality of links pointing towards your site. The more quality sites link to your site, the higher the position your website gets.
PPC
It stands for pay-per-click, another way of marketing online. As the name suggests, you literally pay-per-click. It is a targeted way of buying visits to your site that could end in conversion. It can be a great marketing method if your cost-per-click is low, which will help you get a good return on investment.
Social media marketing (SMM)
In general, social media marketing is the process of marketing through social media sites like Twitter, Facebook, Instagram, and YouTube. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level compared to traditional marketing.
A social media marketing strategy can be as simple as having a company blog, a Twitter account, or including social share buttons at the end of articles. It can also be as complicated as having a full campaign that encompasses producing viral videos through YouTube, using paid Facebook advertising and launching contests on Instagram.
Content marketing
It is marketing that mainly focuses on creating quality, useful and relevant content to attract potential customers to the site. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
The aim is to retain existing clients including doing more business with them and to attract new high-quality clients.
Affiliate marketing
It is an online sales technique that helps product owners to increase sales by allowing others through which they get commission by recommending the product to others. Which helps affiliates to earn money on product sales without creating own products.
Email marketing: It is a way to reach out to customers through email. It is a way to reach thousands of potential customers directly at a relatively low cost when compared to advertising or other forms of media exposure.
Email marketing also provides an easy way to track how effective it is. By keeping track of how many hits your website gets after a mass mailing, it’s easy to gauge whether this technique works for your organization. It is also a way to target existing clients back to your business.
Why choose a career in digital marketing?
There have been enormous opportunities available for digital marketers with finely tuned skills.
The average salary for digital marketers;
Digital marketing executive: 1.5-4 LPA
Digital marketing specialist: 2-6 LPA
Digital marketing head: 10-30 LPA
Learn Digital marketing online step by step
General FAQ
What is digital marketing?
Digital marketing is online advertising done with the help of Social Media, Mobile Phones, Emails, Web applications, Search Engines, Websites, or by any digital channels.
What is a digital marketing Course?
A digital marketing course is a way of educating yourself to learn all the digital channels from which digital marketing can be done.
What are the top digital marketing channels?
- Search Engines
- Web Applications
- Social Media Apps
- Websites
- Emails
