Android App Development – Start-Up Ventures for High School Pass Outs

App Development has become a passion for a modern-day high school pass out students. Either out of curiosity or for the need of some pocket money, the students start to invest some time in making apps. Later they may commercialize them and even launch their own Start-ups.

Let us now see some examples of websites that have their app versions prevalent in the market.

App Creation

One of the most popular forms of mobile marketing is campaigning through mobile applications (commonly known as apps). Users can download some of the apps that ensure an ‘on-the-go’ shopping experience and also serves as a marketing channel.

Example 1: Shopping websites like Amazon, Flipkart, and Myntra have developed app versions of their e-commerce platforms that act as mobile marketing-plus-e-commerce engines.

Example 2: A content curation app, such as InShorts, serves users the content they like to read or view or listen, and serves as a gateway to online media outlets, blogs, and E-commerce sites. Ads are interspersed with news and information content in the app.

Example 3: Many small and medium businesses such as interior designers, modular kitchen makers, and real estate agents use mobile apps to showcase their capabilities, services or products. As a CTA, users could be asked to contact the company.

Example 4: Mobile gaming apps are a very popular way of marketing a product or service. American TV channel PBS Kids released a gaming app titled “The cat in the hat knows a lot about that” as part of their marketing campaign to promote a TV special on well-known author Dr. Seuss. Closer home, “Chota Bheem Jungle Run” by Nazara Games is a mobile gaming app that acts as “gateway marketing” for the Chota Bheem universe of TV programs and merchandise for children.

Did You Know?

Mobile apps have spawned an entire industry in app development.

Getting Started with App Development

As with other marketing forms, identifying the target audience is the critical first step of designing apps. Existing customers can be asked to test this new platform post-development. Feedback and suggestions should also be considered for iterative improvements.

In addition to this, a suitable budget is allocated for app development. App developers visualize how a particular app will feature on a mobile screen.

Steps for App Development

1. The first step towards app creation is defining the primary and secondary purposes of the app. For example, the primary purpose of an app might be brand awareness, but the secondary purpose may be lead generation.
2. Next, define the objectives and outcomes that you would like your app to achieve.
3. The next step is finding and integrating the right resources. This involves phone calls and consultation with app developers and designers. This is followed by a mutual agreement or contract.
4. After a contract is signed, the visual appeal, content, and structure of an app are finalized. This is called Wireframing.
5. The development team works on a particular app and fixes errors in the testing phase. The team ensures that the app is user-friendly.
6. The app is launched through app stores that cater to various mobile operating systems. Apple’s App Store sells apps for iPhones. Google’s PlayStore is one of the most popular stores for Android-based phones.
7. Customer reviews or feedback are then taken into consideration and the performance of the app is tracked.

Takeaways

Ever wondered how mobile apps are created?

Watch this video on YouTube, as to how mobile apps are created:

https://www.youtube.com/watch?v=UEK8Hpontiw

Conclusion

Creating a successful Android app is a goal worth pursuing. If you can create a genuine hit, then you will have a source of passive income that can generate money while you sleep for years to come. What’s more, you will have the immense satisfaction of being able to tell people you are an app developer; and of knowing that thousands of people around the world are using something you created.

There is a lot of money on apps. Billions of dollars are invested.

Most people who want to start developing apps will have one ‘big idea’ initially. At some point, they get their ‘eureka’ moment and they just know that they have stumbled onto something that will make them rich and change the world!

Here I would like to state that using www.andromo.com, you can create the app you want and that too without using any code. Andromo 2.0 is one of the #1 Android App maker platforms.

The App Market Overview

The global app economy is large and it’s going to keep growing. As of 2016, there were more than 2 million applications in Apple’s App Store and 2.4 million in Google Play Market, making it the most popular distribution platform in the world. It is projected that revenues generated from mobile apps, including advertisements and in-app purchases, will double by 2020.

Taking into account that tablet and mobile device usage has reached unprecedented records, it is the right time for your business to have the own app if you do not have one.

However, what app type should you choose?

How can you get revenue from free apps?

Let us have a closer look at the mobile app market.

Paid vs Free Apps

According to TechCrunch, more that 90% of apps on the market now are free. Revenues generated from apps like Uber, that charge for download are expected to go down in incoming years.

How to make money with free apps

Key app monetization strategies include:

1. Advertising: interstitial, video, native, incentives, display ads, and banners
2. Email marketing
3. Sponsorship
4. Subscriptions
5. In-app purchases
6. Freemium upsell
7. Amazon Underground
8. Physical purchases and merchandise
9. Collecting and selling data
10. Affiliate income and referral marketing (from CPA to CPI)

Best tools to monetize free apps:

1. In-app advertising tools
2. In-app advertising for game applications
3. Freemium model of app monetization
4. In-app video advertising