4 ways to make money from digital marketing

What is Digital Marketing all about?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Examples of Digital Marketing:

1. Search Engine Optimization (SEO)
2. Content Marketing
3. Social Media Marketing
4. Pay Per Click (PPC)
5. Affiliate Marketing
6. Native Advertising
7. Marketing Automation
8. Email Marketing
9. Online PR
10. Inbound Marketing

You are learning about paid ads, Learning about SEO, Learning about content marketing, Email marketing, Marketing Automation, Blogging and content marketing… And so on…

But what’s the point? What’s the point of learning all this? It costs TIME to learn this. And it also costs MONEY if you want good quality training. So, after you invest TIME & MONEY to learn digital marketing…

You have to make money from your digital marketing skills. You need to monetize your learning. You have to consider this time and money as an investment – for future returns. How to make an ROI (Return on Investment) on learning digital marketing?

 4 major ways to do it

1. Become a Blogger & Affiliate Marketer
2. Get a Digital Marketing Job
3. Start a Freelancing Career or a Digital Marketing Agency.
4. Grow your existing business using digital marketing

Let’s discuss this one by one, and by the end, let’s find out which is the best one for you.

1. Become a Blogger & Affiliate Marketer

If you are the type of person who wants time and location freedom, becoming a blogger is your best choice. You can work from anywhere. You will not have a boss. You need not be the boss to anyone. Your blog(s) will become assets. And a source of passive income. You can travel, and take holidays whenever you want.

A blog can attract traffic. You can monetize that traffic by selling other products (affiliate marketing) or by launching your own products. You can build an email list, and have followers on all social media channels. Everything can be automated. This is one of the best options to live the life of your dreams.

Especially, if traveling is what you want to do. But you cannot become a successful blogger just like that. To grow your blog, you need to learn digital marketing. And you have to be extremely good at it. One of the reasons for the growth of my blog is that I have learned and applied digital marketing to grow it.

Blogging is great for you if:

• You are ready to wait long term for the income to come.
• You are comfortable appearing in front of an audience
• You love being a celebrity among your followers and love that attention!

But…

Blogging might not be for you if:

• You are not interested or comfortable in creating a personal brand
• You are not comfortable to appear in front of an audience
• You want faster growth and more assured income
• You are not interested in a lifestyle business.

Then… You can get a good digital marketing job. This leads us to the 2nd way to monetize your skill…

Affiliate marketing is a popular tactic to drive sales and generate significant online revenue. Extremely beneficial to both brands and affiliate marketers, the new push towards less traditional marketing tactics has paid off. In fact:

• 81% of brands and 84% of publishers leverage the power of affiliate marketing, a statistic that will continue to increase as affiliate marketing spending increases every year in the United States.
• There is a 10.1% increase in affiliate marketing spending in the United States each year, meaning that by 2020, that number will reach $6.8 billion.
• In 2018, content marketing costs were gauged to be 62% of traditional marketing schemes while simultaneously generating three times the leads of traditional methods. In fact, 16% of all orders made online can be attributed to the impact of affiliate marketing.
• In March of 2017, Amazon’s affiliate structure changed, offering rates of 1-10% of product revenue for creators, providing the opportunity for affiliates to dramatically increase their passive income based on the vertical they’re selling on.
• The affiliate marketing of Jason Stone, otherwise known as Millionaire Mentor, was responsible for as much as $7 million in retailer sales just in the months of June and July in 2017.

How Does Affiliate Marketing Work?

There are three different parties must be involved:

1. Seller and product creators.
2. The affiliate or advertiser.
3. The consumer.

2. Get a Digital Marketing Job:

A lot of companies need digital marketers. Because old methods of marketing don’t work anymore. Ads on TV, Newspapers, Radio, and Magazines are not working. That’s because people are not spending enough time on it. People are using digital devices. They are using mobiles, tablets, and laptops. People are spending time on social media, apps, and websites.

Instead of TV, newspapers, and Magazines. So every business that is already having a product or service… Every business that is already making revenue… Now needs to shift its focus to digital marketing. But these are medium to big businesses. And digital marketing is not easy. So they are looking for digital marketing candidates to hire.

They want Paid Ads Experts. They want Social Media Experts. Content Marketing Experts. SEO Experts. And so on…

So if you can learn digital marketing well… Then you can get a good digital marketing job. You can get a job in one of the companies in your own city.

But you can also do blogging on the side. In fact, you can start blogging right away. Because the blog will give you experience in Digital Marketing. You can show this on your resume as a project that you did.

And you can get a job much easier than other people who applied for the same job. Because this blog proves that you take initiative. This blog proves that you know digital marketing. And in the future, you can also make this blog a full-time income earner, if things go well.

So either way, you should start a blog 🙂

Now…

What if you don’t want a job?

What if you want to run your own business?

What if you want to start a business?

And you are not ready to be a lifestyle blogger…

That takes us to the 3rd option…

3. Start a Freelancing Career or a Digital Marketing Agency

You can use your digital marketing skills to help other businesses. But you don’t want a job. So, you can be a freelancer. And if the business grows, you can convert your freelancing career into an agency. That’s another great method to use your digital marketing skills. A lot of companies are looking for help in digital marketing areas. You can get clients. Charge them on a project basis or hourly basis. You can start as a freelancer. Then you can grow into an agency with full-time employees. In the long term, unless you want to be a lifestyle blogger, you would want to start an agency.

Because…

The opportunity is HUGE. If you start an agency and make it successful, you can easily make 5-10 lakhs INR per month ($7,000 – $15,000 per month). Once you setup the systems and processes, you will be able to scale it quickly. Until then learn digital marketing through blogging. And let’s not miss the 4th one.

4. Use Digital Marketing to Grow Your Business

This step is kinda obvious. We’ve already talked about why digital marketing is important. People are spending their time on digital mediums. The only way to reach customers is via digital marketing. So if you are running a business, your growth will come from digital marketing. You need to stop using traditional marketing right now. If you can hire a digital marketer and build a team, great. But as a business owner, you should also learn digital marketing.

What’s your preferred way of monetizing your digital marketing skill?
Let us know in the comments.
Also if you think there are other ways then let me know I will surely add it to the list.